Factor in two extremely talented brothers, who bring their fashionista creativity and celebrity ("Factor" as in great-grandfather,
makeup legend Max) and the phenomenon of this internationally-acclaimed edgy makeup big gun evolves - SmashBox.
Celebrity famed photographer Davis Factor, and the business savvy Dean Factor have run with the immense success of their photographic
studios in Los Angeles.
In the late 90's the dexterous duo created one of the hippest ranges of makeup for the makeup artists in their flagship studios.
The SmashBox makeup artist team grows globally, sweeping along with it a cult clique of celebrities, makeup pros, astute makeup mavens and cosmetic connoisseurs.
In 2003, the genetically blessed Dean and Davis take their all encompassing empire to another level, SmashBox created "a fashion extravaganza unlike anything seen before", smashboxfashionweeklosangeles.
The SmashBox cosmetics range contains everything makeup that you may ever need: including foundations, mascara, eyeliners, lipsticks, glosses, an impressive array of
eye shadows hues, brushes and kits.
Highly sought after in pro makeup kits: SmashBox Photo Finish Foundation Primer, and The Allure Editors Choice award-winning ultra-moisturizing LIP ENHANCING GLOSS with luminous color and shine.